Dr. S.K.G.Ganesh

Teaching

Educational Background

Work Experience

* held additional position of HoD – Management Studies / Dean i/c of CBS / Director – PG admissions (at different times during the period: 2009 – 2019)

Industrial Experience

Research

Areas of Research Interest

• Marketing management
• Services marketing
• Consumer Behaviour
• Business marketing
• Sales and Distribution Management

Extension

Consultancy

• Undertook consultancy assignment on cost management and functional areas for Paranthaman Hydraulics, Tiruchengode, Tamilnadu State in 2007
• Completed a consultancy assignment titled “Comprehensive plan for enhancing the existing IT infrastructure to a web based system” for Co-Optex, The Tamil Nadu handloom weaver’s co-operative society ltd., Chennai in March 2010.

Sponsored project / programme

• Organised Anna university-funded FDP on “Project work in management” for the benefit of faculty members in management institutions in Tamilnadu in 2007
• Completed a research project on “Higher order ability testing in management education – A study on application, student’s behaviour and teacher’s perception” under grant by National Testing Services, MHRD Scheme in 2009

Courses taught

• Marketing management
• Services marketing
• Customer Relationship Management
• Sales and Distribution management
• Consumer Behaviour
• Management Concepts
• Current Affairs in Business

Publications / Presentations

Publications: International Journal

• Vaishnavi G. and Ganesh, S.K.G., (2018) “Examining Frequency of Operating Interactive Voice Response System for Specified Purposes in Mobile Telecommunication Industry”, Academy of Marketing Studies Journal, 22 (4)
• Ilayaraja. S and Ganesh, S.K.G. (2016). Entrepreneurship Education in India and Motivation for Students to become Entrepreneurs. International Journal of Advanced Research and Innovative Ideas in Education 1(1), 372-376
• Ilayaraja. S and Ganesh, S.K.G. (2015). Entrepreneurship Education: A way to Develop Change Champions. International Journal for Management and Social Science, 3(3), 529-538
• Ilayaraja. S and Ganesh, S.K.G.(2015). Nurturing entrepreneurship among students. Third concept- An International Journal of Ideas, 29(338), 40-46
• Ilayaraja. S and Ganesh, S.K.G. (2015). Encouraging youth Entrepreneurship Education: A way to holster the markets of the future. International Journal of multidisciplinary researches, 1(2), 28-33.
• Vaishnavi, G., and Ganesh, S.K.G. (2014). Correlates of perceived frustration towards Interactive Voice Response systems, a study among Mobile telecommunication service customers”, International Journal of Sales and Marketing Management Research and Development, 4(3), 27-36.
• Vaishnavi, G., and Ganesh, S.K.G. (2014). Effects of customer demographics on perceived frustration towards “Interactive Voice Response systems” of Mobile telecommunication services” International Journal of Research in Business Management, 2(6), 13-18.
• Ilayaraja. S and Ganesh, S.K.G. (2014). Attitude of Students towards Entrepreneurship Education. Shanlax International Journal of Arts, Science & Humanities, 1(3).
• Ilayaraja. S and Ganesh, S.K.G. (2014). A Study on Entrepreneurship Education and its Importance for Social Inclusion in India. Shanlax International Journal of Management, 2(1).
• Ilayaraja. S and Ganesh, S.K.G., (2014). Entrpreneurship Education: A Tool for Empowering Youth. Shanlax International Journal of Education, 2(1)
• Vaishnavi, G., and Ganesh, S.K.G. (2014). Environmental behavior of consumers vis-à-vis customer relationship trust and loyalty: some research reflections and organizational practices. Journal of Business Studies Quarterly, 6(2), 85-95.
• Ilayaraja. S and Ganesh, S.K.G.,(2013). Change Management: Challenges before Young Entrepreneurs. Shanlax International Journal of Commerce, 1(4).

Publications: National Journal

• Ilayaraja, S. and Ganesh, S.K.G.. (2015). Innovation in Entrepreneurship Education. Business Plus, 1(12), 4-11.
• Ilayaraja. S and Ganesh, S.K.G.,(2014). Students attitudes towards Entrepreneurship in India. Business Plus, 1(2), 27-34
• Ilayaraja, S. and Ganesh, S.K.G. (2014). Importance of managerial skills and knowledge in management for small entrepreneurs.PSNA Journal of Business system, 4(2),135-145.
• Ilayaraja, S. and Ganesh, S.K.G. (2014).Entrepreneurship Education in India: A Generator of Employment Opportunities and Economic Development. M-Infinite Jounal of Management, 1(3).
• Ganesh, S.K.G. and Vaishnavi, G. (2013). Customer retention in organizations: A review of factors, strategies and effects. Organization Management, 29(1).
• Ganesh, S.K.G. (2010). Value Based Higher Education: Some Reflections from the Global Scenario. University News: Journal of Higher Education, 48(49).
• Ganesh, S.K.G. (2008). Productivity and Behavioural Issues in Stores – A Case Study on City Electric Company, Prabandh
• Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2007). System Training Services Provided by ‘Training Service Providers’ and ‘In-house Trainers’ – Organisational Consumers’ Perception about Service Attributes. Indian Journal of Marketing, XXXVII(10), 52-58.
• Ganesh, S.K.G. and Subramaniam, T.L.V. (2007). Customer Complaints – A Case on Innovation Tourism Services. Organisational Management
• Ganesh, S.K.G.(2007). Systematic Training Programmes in Industries. Workers Education, 1-4
• Ganesh, S.K.G. (2006). Behavioural Components of Culture vis-à-vis Behaviour of Consumers of Educational Services. University News, 44 (5), 107.
• Ganesh, S.K.G.,(2006). Political Behaviour as Basis of Problems in Organisations. Third Concept, 20(231), 56-58.
• Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2006). Users’ Perception About System Training Services – A Study in Different Organisational Cultures, JIMS -8M. The Journal of Indian Management Strategy, 11(2), 31-37.
• Ganesh, S.K.G., Bhat, M.S. and Kumar, R.B. (2006). Gaining System-product Knowledge and Receiving Training Services – Organisational Consumers’ Preferences for Service Provider, Reference Group and Self-Service. Indian Journal of Marketing, XXXVI (7), 16-21.
• Ganesh, S.K.G.(2006). Using Knowledge Sources for Gaining System Knowledge – A Study Among Organisational Users of System Products. Management Review, 19-22.
• Ganesh, S.K.G.(2005). Practical Solution to ‘Expediting’ Problems in Production Control. Excellence in Supervision, 5(2), 16-19
• Ganesh, S.K.G.,(2003). Shortage of materials – an overview, OD Communication. Journal of Organisation Development Institute, 31-32

Publications: Book / Chapter

• Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.). (2012). Essays in Management. New Delhi: Excel Books
• Ganesh, S.K.G. (2012). Service recovery: Need of the day. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books, 125-136
• Vaishnavi, G. and Ganesh, S.K.G. (2012). Customer delight: The ‘wow’ factor. In Mirza S. Saiyadain and Ganesh, S.K.G. (Eds.), Essays in Management. New Delhi: Excel Books, 8-18
• Ilayaraja, S. and Ganesh, S.K.G. (Jan 2015). “Entrepreneurial Opportunities for Indian Women and Their Empowerment” Women Empowerment and Globalisation” Women’s Studies Centre, Madurai Kamaraj University, G.V. Publications, Chennai, pp. 386-396

Papers published in books (based on conference proceedings)

• Ganesh, S.K.G., “Extending TQM Practice of Industries to Management Institutions : An Insight”, Proceedings of AICTE sponsored National Seminar on “Quality of Management Institutions in India – Building Quality in Management Institutions Through ISO 9000”, Department of business Administration, Indian Institute of Special Education, Luknow, 1998
• Ganesh, S.K.G., Charlie Thomas. V., and Vaishnavi, G. “Consumer Behavior towards Eco-friendly Products: A Review of Research Trends in Diverse Industries”, Proceedings of National Conference on Paradigm Shift in Innovative Business Management, SNGCE, (November), 2012. Cochin. ISBN: 978-93-80430-14-0
• Ganesh, S.K.G., and Charlie Thomas. V. “Excellence through Green Manufacturing Practices: A Review of Government Institutions in Asian Countries Proceedings of National Conference on Paradigm Shift in Innovative Business Management”, SNGCE, (November), 2012. Cochin. ISBN: 978-93-80430-14-0

Paper Presentation: International Conference/Seminar

• A research paper titled “Entrepreneurship Education in India and Motivation for Students to become Entrepreneurs” authored by Ilayaraja, S. and co-authored by Ganesh, S.K.G., was presented at the International Conference on ‘Innovative Management Practices, organised by SVCET, Virudhunagar in 2015.
• A research paper titled “Excellence through Green Manufacturing Practices: A Review of Government Institutions in Asian Countries” authored by Charlie Thomas, V. and co-authored by Ganesh, S.K.G., was presented in the International conference of Paradigm shift in innovative business management organised by SNGCE, Cochin on November 16 and 17, 2012.
• A research paper titled “Consumer Behaviour towards Eco-friendly Products: A Review of Research Trends in Diverse Industries” authored by Ganesh, S.K.G., and co-authored by Charlie Thomas, V., was presented in the International conference of Paradigm shift in innovative business management organised by SNGCE, Cochin on November 16 and 17, 2012.

Paper Presentation: National Conference/Seminar

• A research paper titled “Corporate Social Responsibility for Sustainable Environment in India: Reflections from Research Outcomes and Manufacturing Industry Initiatives” authored by Charlie Thomas. V., and co-authored by Ganesh, S.K.G., was presented in the national conference on Role of Corporate Social Responsibility (CSR) in Environment Management, organised by M.S. Swaminathan Research Foundation & Karpaga Vinayaga Institute of Management on April 2014.
• A paper titled “Implementing Total Quality Management in Manufacturing Organisations – A Practical Approach”, authored by Ganesh, S.K.G. in the International Conference on ‘Global Business Strategy in Competitive Environment’, Sri Sairam Insstitute of Management, Sri Sairam Engineering College, Chennai, September 22, 2007.
• A research paper titled, “Service Blueprinting – A Preliminary study of Practices and a Conceptual Review of the Effect on Service Quality”, authored by Ganesh, S.K.G. was presented in the National Conference on ‘Service Quality’, Department of Management Sciences, Karunya Institute of Technology & Science, Coimbatore, January 27, 2005.
• A case study titled, “A Case of Shiku Toshito”, authored by Ganesh, S.K.G. was presented in the National Workshop on ‘Brand building Strategies in Globalisation – Challenges Before India’, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, November 10-11, 2000
• A research paper titled, “Development of Services Sector – Role of Manufacturing Industries and Outsourcing Strategies”, authored by Ganesh, S.K.G. was presented in the UGC sponsored (southern Regional Centre, Hyderabad) National Seminar on ‘Emerging Issues in Service Sector Development- Challenges and Strategies’, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, March 23-24, 2001
• A paper titled, “Building Customer Relationship – Scope and Means for Small Manufacturing Business Marketers”, authored by Ganesh, S.K.G. was presented in the UGC sponsored (partly) State level seminar on ‘Building Customer Relationship in a Competitive Environment’, Department of Management studies, Anna University, January 11, 2001
• A paper titled, “Brand Building in Global Industrial Markets – Preparations Needed for Indian suppliers”, authored by Ganesh, S.K.G. was presented in the National Workshop on ‘Brand building Strategies in Globalisation – Challenges before India’, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, November 10-11, 2000.
• A paper titled, “Identification of Training Needs in Organisations – Improving Through a Joint Effort”, authored by Ganesh, S.K.G. was presented in the UGC sponsored two-day State Level Seminar on “Corporate Sector – 2000”, Department of Corporate Secretaryship, Pachaiyappa’s College, Chennai, March 20-21, 1999.
• A paper titled, “Extending TQM Practice of Industries to Management Institutions : An Insight”, authored by Ganesh, S.K.G. was presented in the AICTE sponsored National Seminar on “Quality of Management Institutions in India – Building Quality in Management Institutions Through ISO 9000”, Department of business Administration, Indian Institute of Special Education, Luknow, 1998.

Programmes organised

• Organised National Seminar on “Financial Services – Recent Developments and Service Marketing Challenges” on November 11, 2006.
• Conducted Campus-Connect – Soft skills training programme designed by Infosys for the undergraduate engineering students during July 16-20, 2007.
• Conducted “In-house Seminar on “Filing & Paper Work System” for the benefit of faculty members of Crescent Engg College in Sept 2008.
• Organised Seminar-cum-Exhibition as a “Tribute to Prof. Samuelson in the Context of Global Economic Crisis” on March 1, 2010.
• Conducted ISO Internal auditors Training for the internal auditors of BSA University in March 2011
• Organised Seminar-cum-Panel Discussion on “Management Research – Getting Started, Overcoming Hurdles, Keeping Progress” in March 2012.
• Organised certificate programme on “Project Management” for the BTech, BArch & MBA students in 2013.
• Conducted ISO Internal auditors Training for the internal auditors of BSACIST during Oct – Nov 2019
• Organised 3-day virtual summit on “Paradigm Shift in Consumer Behavior: Reorientation of Marketing & Supply Chain Strategies” during July 7-9, 2020 in association with University of Madras and Stella Maris College.

Honour / Recognition received

• Honour received to provide ‘Editorial Support’ to the preliminary issues of the journal “Vidwat – The Indian Journal of Management.
• Was invited to chair a session in the National Conference on “Emerging New Trends in Managerial Excellence” organized by Sathyabama University on Oct 10, 2012.
• Was invited to chair a session in the International Conference on “Franchising – A Gateway for Growth’ organized jointly by Federation of Indian Chamber of Commerce (TN chapter) and University of Madras on March 6, 2014.
• Was appointed by Thiruvalluvar University, Vellore as University’s nominee for serving as a member in the Board of Studies in Human Resource Management of DKM college for Women (Autonomous), Vellore

Other responsibilities held recently

• Served as HoD – Management Studies
• Served as Dean i/c – Crescent Business School
• Served as Director – PG admissions
• Served as Management Representative – ISO
• Serving as a member of Budget & Cost Committee