Dr. K.Soundarapandiyan

Designation	:	Associate Professor & Head
Nature of Employment	:	Regular
Qualification	:	MBA. M.Phil., Ph.D
Phone	:	+91 9443293618
Email ID	:	hodcommerce@crescent.education, soundarapandiyan@crescent.education

Teaching

Education

Degree	Discipline	Year of Passing	University
Ph.D.	Management	2010	Vinayaka Missions University, Salem
M.Phil.	Management	2003	Alagappa University, Karaikudi
M.B.A	FINANCE	2001	Bharathidasan University, Tiruchirapalli
B.B.A	Business Administration	1999	Bharathidasan University, Tiruchirapalli

Work Experience

Designation	Institution	Duration	No. of Years
Associate Professor	B.S. Abdur Rahman Crescent Institute of Science & Technology	December, 2022 to till date	Till date
Professor	Sri Sairam Engineering College, Chennai	August 2013 to December 2022,	9 years and 4 Months
Asst. Professor	Sri Sairam Engineering College, Chennai	August, 2012 to July 2013	1 year
Sr.Lecturer	Sri Sairam Engineering College, Chennai	February 2009 to July 2012	3 Years and 6 Months
Lecturer	Sri Sairam Engineering College, Chennai	August 2006 to January 2009	2Years and 5 Months
Lecturer	Thanthai Hans Roever College, Perambalur	October 2001 to August 2006	4 Years and 10 Months
Teaching: 21 Years and 2 Months

Lecture Courses

• Economic Analysis for Business
• Merchant Banking &Financial Services
• Security Analysis and portfolio Management
• International business management
• Management Accounting
• Financial Management
• Operations Management
• Derivatives Management
• Banking and Financial system

Research

Area of Research Interest

• Financial Assets
• Economic Parameters
• Marketing
• Human Resources

Publications

SCIE/Web of Science/Annex-I Indexed Journals – 01
Scopus/Annex-II Indexed Journals – 05
UGC Listed Journals – 20
Google Scholar/ICI Indexed Journals – 18
Conference Proceedings – 17

International Conferences / Seminars / Workshops

• Presented a Research Paper titled “Employee Attachment and Organizational Identification as Mediator between the Perceived CSR and Work-Outcome: An Empirical Evidence from the Indian Health Care Sector”, at ICSG-2022: at Indian Institute of Management -Bodh Gaya, India. September 16-17, 2022
• Presented a Research Paper titled “Can Co-Creating in CSR initiatives, Influence Loyal Customer? Evidence from the Indian Banking Industry”, at ISDSI-Global Conference 2021: Leading business in a FLUID world at Indian Institute of Management -Nagpur, India. December 27-30, 2021
• Presented a Research Paper titled “Customer Satisfaction as a Mediator between Brand Equity and Brand Loyalty: A Empirical Evidence from Gen Z online Customers”, at 12th E-Conference on Digitalization as Vehicle for Innovation, Organizational Growth & Effectiveness at Prestige Institute of Management – Gwalior, India, December 19-20, 2020
• Presented a Research Paper titled “Exploring the Students Feelings and Emotion Towards Online Teaching: Sentimental Analysis Approach”, at IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020 at Indian Institute of Management – Tiruchirappalli, India, December 18-19, 2020
• Presented a Research Paper titled “Brand Equity and Organizational Performance: The Harmonizing role of Corporate Social Responsibility” at International Conference on Marketing, Technology and Society (ICMTS2020) from 7th to 9th December 2020 at Indian Institute of Management, Kozhikode, India.
• Presented a Research Paper titled “Impact of Covid 19 on Indian Economy – An Empirical Study” at International Virtual Conference on Contemporary Practices of Technology and Management for Economic Growth (ICTMAG2020) from 23rd to 24th October 2020 at VIT Business School, Chennai, India.
• Presented a Research Paper titled “Influence of Customer Perceived E-Service Quality on Satisfaction and purchase intention With Reference To Online Shopping- A Study at 12th Annual ISDSI Conference from 27th to 30th December 2018 at SP Jain Institute of Management & Research (SPJIMR), Mumbai, India.
• Presented a Research Paper titled ” An Empirical Assessment Of Corporate Social Responsibility In Banking Industry : Construct Development And Validation” at National conference on contemporary management practices in digital India Organized by School of management studies, Vels University, Chennai on 26th – 27th April 2018
• Presented a Research Paper titled “Trends and Challenges in Family Business Management” at the International Conference on ISDSI International Conference” on 28 – 30th December 2017 held at IIM Trichy.
• Presented a Research Paper titled “Understanding the perceptions of Millennial towards Online Shopping” at the International Conference on Emerging Management & Technology for Economic Sustainability” on 22 – 23rd April 2017 at Alhosn University, Abu Dhabi, UAE.
• Presented a Research Paper titled “An analytical view of Crude Oil Prices and its impact on Indian Economy” at the 10th International Business Research Conference – 2017 organized by Indian Education Society’s Management College and Research Centre, Mumbai, on 17th Feb 2017.
• Presented a Research Paper titled “India’s Export Performance ; Trends and Implications ” in International Conference on “Innovation, Market Competition & Economic Development” being jointly organized by IMI Bhubaneswar and EGADE Business School, Mexico City, Mexico on December 09-10, 2016 at IMI Bhubaneswar Campus.
• Presented a Research Paper titled “A Study On consumer perception towards online shopping with respect to Chennai” in Indo-Canadian International Conference on Business and Behavioral Sciences , July 2015 at Taj Vivanta , Panaji, Goa.
• Presented a Research Paper titled “Growth opportunities for Indo-ASEAN Trade: Regional Implications and Challenges” in 4th International Conference on Advancement of Development Administration, May 28-30 ,2015 at NIDA (National institute of development administration),Bangkok, Thailand.
• Presented a Research Paper titled “A Study On Work Life Balance Of Marketing Professionals Of Pharmaceutical Industry ” at Twelfth AIMS International Conference on Management (AIMS-12) on January 2-5, 2015 at IIM Kozhikode
• Presented a Research Paper titled “A Study On Employee Retention Strategy With Reference To Chennai Based It Industry” at Sanskrithi International Conference On Management Challenges ” 2014 on April, 2014 at Sanskrithi school of business, Puttaparthi, Andrapradesh
• Presented a Research Paper titled ” A critical evaluation of performance of IPO In Indian capital Market ” at International Conference on contemporary Management (ICCM-2014) on March 14-15, 2014 at University of Jaffna, Sri lanka.
• Presented a Research Paper titled “A Study On customer perception towards internet banking in Chennai ” at National Conference On opportunities and Challenges in present global business scenario ” on December, 2012 at Adiparasakthi Engineering college, Melmaravathur.
• Presented a Research Paper titled “HRD Climate in a Garment Manufacturing in Tamilnadu” in the International conference on Learning and Applications, “Arts, Culture, Science, Technology, Management and Social Development” Organized by Department of Indian Studies, University of Malaya, Malaysia and Kalaignaan Pathipagam & Anuragam Publications, Chennai, India, held on 17th & 18th August 2012 at University of Malaya, Malaysia.
• Presented a Paper titled “A Study on HRD Climate in a Garment Manufacturing Industry with reference to M/s.Mas Linea Fashions (I) Private Limited, Chennai” in the International Conference on Innovative thoughts-Education, Management, Arts, Science, Linguistics (Teaching & Learning), Organized by Department of Indian Studies, Faculty of Arts & Social Sciences, University of Malaya, Malaysia in collaboration with Kalaignaan Pathipagam & Anuragam, Chennai, held on 12th to 14th August, 2011.
• Presented a Research Paper titled “HRD Practices; A Study on Various Factors in Garment Manufacturing Industry” in the International Conference on Innovative Business and Technology Strategies for developing countries. Organized by Asian Management Science Association, held on 16th & 17th December 2011 at Imperial Suits, Dubai.
• Presented a paper namely, Role of HRD practices in garment manufacturing industry – Indian perspective in the two day international conference on Sustainable strategies on technology management for developing countries organized by Asian council for Science and Management held on 15th and 16th, May 2010 at Tyndale college, Singapore.
• Presented a paper namely, Corporate Governance in the two days International Seminar on “Recent Trends in Capital Markets and Financial Innovations” held at Bharathidasan University, Trichy held on 11th January 2009.
• Presented a Paper in the UGC sponsored Two Day International Seminar on ‘Case in Services Marketing and Analyzing the Service Experience’ at the Bharathidasan University, Trichy held on 20th and 21st, January 2007.
• Presented a Paper on International Conference for Business Economics and Finance 2005, (ICBEF ’05) on ‘Buying Behaviour’ at Adaikalamatha Institute of Management, Tanjore

National Conferences / Seminars / Workshops

• Presented a paper on Entrepreneurship and its Development in the National Conference on Innovation and Technology Management organized by Department of Management Studies at RMK Engineering College, Chennai, held on 23rd April 2011.
• Presented a paper on E-Recruitment and its Economic Benefits in the National Conference on Strategic Management Approach: Opportunities and Challenges for Indian Corporate organized by SRM Valliammai Engineering College held on 8th April 2011.
• Presented a paper on ROLE OF STRATEGIC HRM TO FILL THE CORPORATE VACCUM IN ENCOURAGING INDIAN ECONOMY in a National conference on SAMSKRIT’11- A New Paradigm In Management organized by S.A.Engineering College Chennai held on 19th February 2011.
• Presented a paper namely, Role of Government in Initiating inclusive growth in the national conference on Inclusive growth in India, An Emphasis on Financial and social inclusion organized by Women’s Christian College, Chennai held on 7th and 8th October 2010.
• Presented a paper on Role of Training and Development in IT industry in a National Conference on Global economic turbulence-HR strategies held on 31st January 2009.
• Presented a paper on Innovative Practices in Rural Distribution in a National conference viz. Innovative Practices in Management organized by A.V.C College of Engineering, Mayiladudurai held on 11th April 2008.
• Presented a paper on Changing Scenario of Consumerism in India in the Two day National Seminar on Changing Scenario of Consumerism held at Bharadidhasan University, Trichy on Feb’11-12, 2006.
• Presented a paper viz. ‘Change Management’ in AICTE Sponsored National Seminar on Best Practices in HRM at Jamal Mohammed College, Trichy held on 30th & 31st March 2006.
• Presented a Paper in National Seminar on ‘Changing Scenario of Consumerism’ at Bharathidasan University, Trichy.
• Presented a Paper viz. Medical Tourism – India’s Next Milestone in UGC sponsored National Seminar on Impact of Globalization on Indian Services Industry – Problems and Prospects at Seethalakshmi Ramaswamy College, Trichy held on 14th & 15th December, 2005.

Seminars / Workshops

• Presented a paper on Medical Tourism in the UGC sponsored National Seminar on World Services Trade Organized by PG & Research Department of Economics, St. Joseph’s College, Trichy held on 4th & 5th December, 2005
• Participated in the AICTE sponsored Short Term Training program on “Understanding Dimensions of EI and Interpreting in Classroom” Organized by Department of Management Studies, Tagore Engineering College, Chennai held on 30th – Nov – 5th Dec 2020.
• Participated in the AICTE sponsored Faculty Development Program on “Risk Management for Micro, Small and Medium Enterprises (MSMEs) Organized by SSN School of Management, Chennai held on 16th – 21st November 2020.
• Participated in a 5 Days AICTE Training and Learning (ATAL) program on “Technology Management” from 21st – 25th Sep 2020 Organized by Patna Women’s College, Patna.
• Participated in a 5 Days AICTE Training and Learning (ATAL) program on “Design Thinking” from 7th – 11th Sep 2020 Organized by College of Engineering, Trivandram.
• Attended SWAYAM ARPIT 20 on “Online Refresher Course in Management” organized by SWAYAM
• Participated in a 2 Days Faculty development Program on Leadership Excellence For Business Management Education from 30th November – 1st December 2018 Organized by XIME, Chennai
• Participated in the AICTE sponsored Short Term Training program on Business Groups and Governance in Emerging Markets Organized by Department of Management Studies, IIT Chennai held on 17th – 22nd July 2017.
• Participated in the National level Workshop on Innovations in Branding Organized by Sri Sairam Institute of Management Studies, Chennai held on 28th July 2012.
• Participated in the AICTE Sponsored Staff Development Programme (SDP) on Research Methods in Management and Commerce at Sudharsan Engineering College, Pudukkottai. , held on 16th to 30th April 2012
• Participated in the Faculty Development Programme (FDP) on Research Report writing Organized by Sri Sairam Institute of Management Studies, Chennai held on 10th March 2011
• Participated in the Faculty Development Programme (FDP on Lateral thinking and Six thinking Hats organized by School of Management Studies, Tamil Nadu Open University, Chennai held on 23rd September 2010.
• Participated in one day National Seminar sponsored by Tamil Nadu State council for Higher education on “Strategies to overcome the Current Economic Recession” held on 9th February 2010 at New College Institute of Management, Chennai.
• Participated in the Faculty Development Programme (FDP) on The Future of Management Education: Prospects and Challenges at SRM Valliammai Engineering College held on 10th and 11th December 2009.
• Participated in the AICTE sponsored Staff Development Programme (FDP) on Emerging trends in Business Research at Annamalai University, Chidambaram held on 1st August to 14th August 2008.
• Participated in the Faculty Development Programme (FDP) on MBA Pedagogy and projects at Indian Institute of Technology Madras (IIT) held on 28th March 2007.
• Participated in the Faculty Development Programme (FDP) on Pedagogy in Management Studies- Recent Trends at Saranathan College of Engineering, Trichy held on 26th October 2002.

Extension

Additional Responsibilities

NBA Accreditation (Sri Sairam Engg. College – MBA)

• Department level Coordination – 2012-2015 & 2019- 2021

NAAC Accreditation (Sri Sairam Engg. College – MBA)

• Criterion Level (College Level) – 2017 – 2022
• Department Level – 2017 – 2022

NIRF Ranking (Sri Sairam Engg. College – MBA)

• Standalone Management Institute – 2017 – 2022

Industry Connect

• MoU Signed – 3 companies
• Coordinator – Industrial Visit
• Resource persons arranged for workshops & lectures from Industry
• Coordinator – Value added courses – (NISM, NCFM)

Social Connect

• Career Guidance for 12th Students – 55 programs
• Kalvi TV Career Guidance – 30 programs
• What Next – Choosing of a right college – 25 programs

Academic Framework Involvement

• Board of Studies (BoS)
  • Department of Management Studies, Sri Sairam Engineering College
  • B S Abdur Rahman University, Chennai
  • Thanthai Hans Roever College of Arts and Science (Autonomous), Perambulur.

• Coordinated Activities (Sri Sairam Engg. College – MBA)

Sl. No.	Name of the Programme	Month / Year
1	Organized “National Level Business Plan Context” in the theme of Innovation and Sustainability	25th March 2022
2	Instrumental in Organizing “Budget Analysis for MBA Students” by coordinating with eminent stalwarts from industry.	2014 – 2022
3	Instrumental in Organizing “CEO Conclave” by coordinating with Successful Entrepreneurs from Industry.	2017 – 2021
4	2 weeks “Online Refresher Course for Management and Commerce Faculty” on E- Learning Resource & Teaching Methodology In Education and Research Development	27th April to 09th May 20
5	2 Weeks AICTE Sponsored FDP on Opinion Mining – An Insight Into Social Media And Customer Service	5th December to 20th December 2020
6	Vidhai Pitch fest 2019 in association with Rotary Club of Madras North on 15th March 2019	15th March 2019
7	AIMS Regional Conference on Management practices for sustainable development held at SIMS	5th May 2018
8	International Conference on Banking, Finance, Business & Technology for Sustaining Economic Development in Global Market (IBFBT “15) at SIMS	9th & 10th October 2015
9	National Level FDP on “Engineering and Management Teaching Strategies for Excellence ” at SIMS	29th & 30th December,2014
10	National Level Workshop on “Structured equation Modeling using SPSS and AMOS ” at SIMS	16th&17th April,2014
11	National Level Workshop on “Retailing strategies for customer retention ” at SIMS	Sep-13
12	National Level Workshop on “Innovations in Branding” at SIMS	28th July 2012
13	International Conference on “Application of Management and Tech. Research on Global Economy” at SIMS	2nd-3rd June 2012
14	International Faculty Development Programme on Global Education Strategy for Business and Technology.	26th July 2011
15	National Level Faculty Development Programme on Research Report Writing	10th March 2011
16	National Level Workshop on Research Paper / Article Publication	9th March 2011
17	International Seminar on Employability skills in Global Perspective	30th Dec. 2010
18	NBA Co-coordinator for department of MBA	Jun-12